Ciraden Deploys National Sales Force for Hard Launch of Web-Based Practice Management System
Fairfax, Virginia --- January 21, 2002

Ciraden generated much enthusiasm and ‘buzz’ throughout the industry with its commercial introduction in New York City at the GNYDM this past November. Now, in preparation for its full-scale launch in early 2002, the company has hired fourteen talented and successful sales representatives to support its regional to national rollout. “I have assembled many teams in my 20 plus years as a senior sales executive at different organizations - this one is by far the most impressive,” stated Al Wolk, Vice President of Sales. With territory managers hired in Texas, California, Washington DC, New York, New Jersey, Illinois, and Wisconsin, the company plans to penetrate and capture market share in several major metropolitan areas in the first half of this year.

Mr. Wolk, formerly the Vice President of Sales for Intel’s Healthcare Solutions division, and Alcon (a web-based medical management system), has a track record of exceeding expectations in each of his former companies. “Al brings the leadership and determination we need to support our sales efforts. We have assembled a talented group with experience in dental, medical, telecommunications, financial services and other relevant industries,” said Dr. Bernard Fink, CEO and president. “Many members of our sales team left their jobs to join Ciraden because they believe that our system is going to revolutionize this industry – they want to be a part of this exciting technology.”

The company has committed several million dollars to support a regional to national sales and marketing campaign, including several exhibitions at industry tradeshows. Look for Ciraden at these upcoming meetings in early 2002: AADGP – San Diego, CA, February 6-10; Chicago Mid-Winter Meeting, February 21-24; Nation’s Capital Dental Meeting – Washington, DC, February 28-March 2; California Dental Association, Anaheim, CA, April 4-7; and the Texas State Dental Meeting, San Antonio, TX, May 2-4.

Ciraden is a leading provider of business services and technology solutions to dental practices throughout North America. Last year the company completed a two year, multi-million dollar project to construct one of the first web-based practice management systems for dentistry. Leveraging the Internet as its platform, the Ciraden system was built to provide connectivity, functionality, and accessibility to all of the tools a practice needs to manage its daily activity.

For further information, contact David Fink at Ciraden, Inc.
703.449.1500, ext. 142 or david.fink@ciraden.com